by Rai Sewgobind, Head of Client Partnerships – Europe
When people think about sales, listening is rarely the first thing that comes to mind. Yet in today’s creative and tech-driven video game industry, sales is far more nuanced. It starts with understanding people, shaping solutions together, and earning trust that lasts well beyond any contract.
Progress in this industry rarely comes from direction alone. It comes from partnership, where both sides feel heard, understood, and genuinely invested in the outcome. That kind of alignment creates space for better ideas, stronger execution, and more durable results. This is what sets Streamline apart. We start small, focusing on alignment and trust before scale. As the partnership grows, we remain open, honest, and engaged, willing to have thoughtful conversations that help everyone improve. It is a collaborative process rooted in respect, transparency, and a genuine desire to build something better together.
In more than 17 years in the gaming industry, I’ve learned that the most fulfilling successes are earned together, through open dialogue, shared ownership, and a willingness to navigate challenges side by side.
It’s a mindset that continues to guide every collaboration that follows.
Good Games, Better Partnerships
Clients don’t want to be told what to do, especially if it conflicts with their strategy, values, or mission. Real insight comes only after a relationship is built, and relationships are rooted in trust. Trust grows when we listen deeply, ask the right questions, and understand what a partner is truly trying to achieve. Only then can we shape solutions that genuinely move them forward.
This becomes especially apparent on ambitious projects where we’re involved from the very beginning. From ideation to in-engine delivery, the reality is that plans evolve. Constraints appear, timelines shift, and creative ambition meets practical limits. Instead of firefighting those moments, we lean into them by getting to know the team, listening closely, and being clear about what can and can’t change. Real collaboration depends on honesty, even when conversations are uncomfortable, particularly when a project is under constant pressure.
Experiences like these shaped how we approach partnerships today. Streamframe and the Streamline Partner Program were created as practical ways to manage expectations, support evolving production needs, and maintain clarity from concept through delivery.
Partnership in Action
Since 2001, Streamline Studios has worked alongside an industry in constant motion, adapting to new technologies, platforms, and production models. Over time, these shifts have clarified what strong partnerships truly require: agility, shared vision, and close creative alignment.
One example of this in practice is a collaboration I was especially excited to be part of: our work with Red Bull Norway on the Red Bull Frozen Arena in Fortnite. By staying aligned with Red Bull Norway’s creative vision, we brought Red Bull Frozen Arena to life in Unreal Editor for Fortnite by honoring their vision and building a shared understanding that helped navigate creative decisions and ensure the experience resonated with players.
This is what a strong partnership looks like in practice. It is not about pushing services, but about understanding goals, being transparent about trade-offs, and staying committed through complexity. In the end, what we offer isn’t something off the shelf. It’s our team, shaped by over 24 years of experience, fully invested in your project and the outcome it deserves.
