This year’s Gamescom LATAM confirmed what we’ve been saying for years: the games industry is undergoing a transformation, and the Global South is no longer on the sidelines. It’s leading.

Here’s what we saw—and what it means.

1. We’ve Hit the Bottom. Now Comes the Hard Climb.
The cuts have been made. The bloat is gone. Studios, publishers, and platforms are recalibrating their strategies. It’s painful, but necessary. We’re entering the rebuild phase—and it won’t be easy. But for those willing to adapt, the opportunity is real.

2. LATAM Is on the Map—for Real This Time.
LATAM isn’t just a “market” anymore—it’s a driver. We saw serious interest in the region’s talent, studios, and original IP. LATAM has the creative firepower, the hunger, and the cultural weight to define the next era of gaming. Global players are finally paying attention. It’s about time.

3. The Global South Is Trading with Itself—and Winning.
From Malaysia to Colombia, South x South trade is creating new pipelines for innovation. No longer waiting for validation from the West, developers are building businesses, forming alliances, and hiring across borders. This is entrepreneurship in action—and it’s changing the game.

4. Audiences Want Originals, Not Echoes.
Forget cookie-cutter clones. Players are craving new stories, new worlds, and new perspectives. Games like Upin & Ipin Universe prove there’s global demand for culturally grounded content. The appetite is there. The platforms are ready. The only question is—who’s going to deliver?

At Streamline, we’ve always believed in the power of diverse voices and global teams. We saw this shift coming. We built for it. Now we’re living it.

‍The future isn’t coming. It’s already here. And it speaks with an accent.

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