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6 WAYS BRANDS UNLOCK POTENTIAL OF DIGITAL MARKETING WITH AR/VR

6 WAYS BRANDS UNLOCK POTENTIAL OF DIGITAL MARKETING WITH AR/VR

Streamline Studios video game technologies revolutionize customer engagement to create positive brand experiences.

1. PRODUCT DEMONSTRATIONS USING VIDEO GAME TECHNOLOGY

Video games are big business and billions of people around the world understand the ’language’ of games. Savvy marketers are learning to meet this massive audience on their own terms.

What happens when brands use video game technologies in their marketing?

AR and VR technology can be used to provide customers with an immersive product demonstration, engineered to increase engagement, enjoyment, and sales. By creating a virtual experience of products or a service process, customers explore and interact with it. They get their digital hands on it in a more engaging and memorable way.

This can increase the likelihood of a purchase and create a positive brand experience.

Once brands experience the power of digital marketing, there’s no turning back.


2. INTERACTIVE ADVERTISING GETS A BOOST FROM VIDEO GAME DEVELOPMENT

How about ads that leap into a customer’s life?

Ads that literally crawl off the sides of buildings?

Ads that stop you in your tracks?

Brands can use AR and VR to create interactive advertising campaigns that capture consumers' attention and create lasting experiences. For example, a brand could create an AR game that users play by scanning a product's QR code, or a VR experience that transports users to a different world.

In video game development, we’ve been building worlds for over two decades. There are environments your customer will want to explore. Places, potentially rife with videogame style challenges, where the reward is your product.

And the portal is your digital ad.

We’ve only just begun to explore these entrances to your new store. Experiential marketing is in its infancy. The possibilities of where we are going are limitless.

3. VIRTUAL SHOWROOMS IN VIDEO GAME WORLD-BUILDING

If there’s one thing Streamline knows, it’s how to build beautiful, evocative worlds, where people want to roam and experience the exotic and fantastic.

And maybe try on a new pair of sneakers. Or check the latest look on their custom avatar.

We know this world because millions of players roam through our game environments every year, creating and customizing their digital selves to express their personalities.

AR and VR can be used to create virtual showrooms for products, allowing customers to explore the products from the comfort of their own homes. This can be particularly useful for products that are difficult to transport or for customers who live far away from physical showrooms.

Want to test drive that electric car over a mountain road?

Get right in.

4. GAMIFICATION PERFECTED BY EXTERNAL PARTNERSHIPS

Turn your most mundane business tasks into a game and your employees will respond, learn, and grow.

But gamification can go a lot farther.

AR and VR technology can be used to gamify marketing experiences. Rewards can lead to purchases of every product in your line. And promotions can be super-charged.

Create a scavenger hunt using AR technology or a VR game that requires customers to complete challenges related to the brand.

Use AR to hide your products around a city. Engage your customers in an ultimate game of finders-keepers.

Have a hot new product?

First to find it leads the fashion pack.

5. VIRTUAL EVENTS HOSTED INSIDE VIDEO GAMES IS THE FUTURE OF ENTERTAINMENT

Imagine a concert with five million in attendance.

Tickets prices are becoming cost-prohibitive for even the most die-hard fans, but what if you can have ten arenas worth of tickets sold to one event?

Digital events deliver an SRO crowd of unlimited scale. Touring costs eliminated.

Profits rise.

How many people can get 50-yard seats at the championship game? As many as you can sell.

AR and VR can be used to create compelling virtual events, allowing brands to connect with customers from all over the world.

This can be particularly useful for events that are difficult or expensive to attend in person, such as trade shows, product launches, concerts, and sporting events.

6. PERSONALIZED MARKETING TARGETED BY VIDEO GAME DEVELOPER’S PLAYER BY PLAYER

The customer journey has never been more accessible to marketers. With careful strategic planning, brands can identify the perfect moment to present a brand. Digital marketing is not a scattershot affair. If location is everything, do you gain everything when your location becomes everywhere?

As more transactions move online, and brick and mortar malls empty out, where are your customers?

Right where you are, if you’ve done your planning right.

AR and VR technology can be used to create personalized marketing experiences that are tailored to each individual customer.

Think about what that means?

By using customer data about their preferences and behaviors, brands can create personalized AR and VR experiences that are more likely to resonate with each individual customer.

And that will quickly turn into sales.

OUR PASSION AND EXPERTISE IS IN THE TECHNOLOGY YOU NEED

Streamline Studios has been building in these new lanes of commerce for over twenty years.

It’s given us new ways to think about computing, communication, and collaboration enabled by 5G networks, IoT devices, and AI. We’re seeing this happen today with smart cities, autonomous vehicles, and immersive content.

People talk about the coming Metaverse, but many of the new technologies are already here, and are already being deployed in video game development. It’s why we say the road to the future is through video game development, and it’s why we work every day to understand these new technologies and perfect their use.

GDC IS RIGHT AROUND THE CORNER

Our expert passion aligns with yours. Let’s sit down at GDC and discuss your next great project.

RESERVE YOUR TIME TODAY!