Project Monarch - live stream interactive mobile game on Times Square billboard

TIMES SQUARE - Streamline Media Group partnered with Genvid Technologies, and Intel© to test out a live stream interactive mega screen billboard/mobile game in Times Square, New York. Passers-by could connect their mobile phones by simply scanning a QR code, and then instantly connect into the mobile game live streaming on the Mega Screen. A custom version of Streamline’s multi-platform game, Bake ‘n Switch, was adapted for this test