Recapping Gamescom 2017by on September 20, 2017
With hundreds of thousands of gamers, journalists, developers and exhibitors descending on Cologne, Gamescom is a must-attend in the video game industry. This year was no exception.
We love going to the convention. It’s great place for us to take the pulse of the industry. And this year we sensed something exciting.
Games are in full dev. Incredible titles are in the pipelines of studios worldwide. Technology is advancing in huge leaps. An industry is rapidly evolving right before our eyes and rising to new heights.
Europe’s development scene is in full-up mode, including a strong focus on mobile. Products are starting to flow into the marketplace. As the complexity of games increases, co-development projects are starting to become the norm, partnerships forming to create solutions from multiple levels of expertise.
We’re also seeing the emergence of new players entering the space. Brands and industries are sensing opportunities to use games to forge connections with consumers and expand the scope of games in multiple directions. The focus is not so much on how to get into games, but how to join game projects as a multi-touch experience, increasing a game’s value by creating experiences around a game. An example would be Rockstar’s promotion tie-in with Gears of War.
As these ideas flowed across our Gamescom meetings, the idea of co-development emerged as a logical response to industry trends. There appeared no better way to alleviate risk and promote participation than by redefining partnerships in the external development space. Streamframe, our development management software system, is custom built to ease the workflow in the co-development process and response to the platform at the show was terrific. It confirmed our thinking on the evolution of the industry and made us excited at the possibilities on the horizon for the entire industry.
With the games industry heading north of $100 billion dollars, the technologies and stories to be told are boundless. And so was the palpable sense of excitement on the floor of Gamescom 2017.
Gamescom Official Website: http://www.gamescom-cologne.com/gamescom/index-9.php